AES Banner

Monday, November 7, 2011

The 3 Secrets To Online Video Contests

Contest Clapper image from Bobby Owsinski's Music 3.0 blog
Here's an excerpt from a great post over at ReelSeo.com about how to run a successful online video contest. It's actually based on a white paper from Launchpad6, a site that specializes in conducting this kinds of contests. Whether you use them or not, the following 3 tips are worth considering.
------------
"The team over at Launchpad6 has created a 3-step success formula that should help you come up with a great contest idea, offer the right prizes and choose the right promotional mix to help ensure your contest is a success.

1. The Premise

Premise refers to the contest idea and is the most important part of a successful video contest. By asking yourself the following questions, you should be able to determine if your contest idea will be successful:
  • Is content readily available or easily created?
  • Is the content itself interesting?
  • Is the content shareable?
  • Is there enough passion for the idea?
  • Is there an element of voyeurism involved?
  • Are you harnessing group mentalities?

2. The Prize

While big cash prizes can bring your contest a lot of attention and help you gain reach, it is often more niche prizes that get better results as they appeal to your target market and drive sales. Here are some thoughts to ponder:
  • Does the prize appeal to my target market?
  • Is it unique and attractive?
  • Is the prize valuable to my target market?
  • How can I offer supplementary or bonus prizes?

3. The Promotion

Video Contests have a natural self-promotion mechanism as uploaders tell their friends vote on their video. However, it is essential to promote your contest and get as many initial entrants as possible. Consider these promotional ideas:
  • Create a contest video and seed around the web
  • List your contest in directory sites
  • Utilize product packaging
  • Harness your social channels
  • Consider partnering with an industry publication
As the weeks go by and the series progresses, we will elaborate on these points and give you more ideas and information to help make your video contest a success. Either stay tuned for the next post, or download the whitepaper from Launchpad6."
-----------------------------------
You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

2 comments:

Amber Smiths said...

That was such a great post. I will definately be coming back to this site.
Create Facebook Contest

Felix Stendahl said...

Following the formula, people can create their own online video contest. This method is easy enough that even those who will be doing it for their first time can create their own contest. Keep posting more because I would like to know more about the ideas.

LinkWithin

Related Posts Plugin for WordPress, Blogger...