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Tuesday, October 18, 2011

10 Ideas Of What Digital Music Will Look Like

New Music image from Bobby Owsinski's Music 3.0 blog
The famous J.Walter Thompson advertising agency recently created a report called "Things To Watch: Music Edition" that outlines what to expect in the music space during the next decade. Here are a few of the things that they determined:

1. Access Over Ownership: The tide has turned on subscription music and we will all soon prefer to stream our music from a subscription service rather than buy it and download it.

2. Capturing Over Collecting: Instead of collecting records, CDs and digital downloads of our favorite music as we did in the past, we'll now capture where we can find the music online instead.

3. The Celestial Jukebox Is Here: Services like Spotify and MOG have captured our musical imaginations thanks to instant access to millions of songs and a new way to discover new music.

4. The Battle Of Personalized Radio: We're at a tipping point of how we consume music, especially via the radio. Personalization of what we listen to is the key to the future of music consumption.

5. The MP3 Player- RIP: With the massive shift to streaming subscription music, the days of the MP3 player are numbered.

6. Coming Soon To A Device Near You: Internet music access will soon be commonplace in the car and home entertainment gear.

7. Sharing Your Playlists Will Reach A Tipping Point: While personalization from a service like Pandora is getting better, it still can't beat what a human can come up with. Soon all companies will make available our playlists so that we can see what our friends are listening to.


8. The Facebook Effect: Listeners connected via Facebook have initially been found to be a lot more engaged, therefore Facebook can actually amplify the effects and popularity of a song or artist, becoming a new avenue for breaking an artist or for promo.

9. They'll Be A New Set Of Influencers: Bloggers have held sway over the popularity of an artist or blog until now, but that influence will be decreased thanks to a new set of music experts, thanks in part to Google's new "Magnifier."

10. Aggregators Help Music Discovery: New aggregator services like WeAreHunted.com or TheHypeMachine.com will collect data from around the web to help consumers discover what's new.

These are only about half of the insights for the future of music that the report sited. You can check out the entire slide show on Slideshare.
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1 comment:

Rand Bliss said...

Very informative article Bobby.

4. The Battle Of Personalized Radio: We're at a tipping point of how we consume music, especially via the radio. Personalization of what we listen to is the key to the future of music consumption.

Clear Channel, are you listening?

5. The MP3 Player- RIP: With the massive shift to streaming subscription music, the days of the MP3 player are numbered.

Where or how will we then store our music? And what about areas of the world who don't have fast internet (or internet at all) privileges, or countries who censor their internet; China, etc.?

6. Coming Soon To A Device Near You: Internet music access will soon be commonplace in the car and home entertainment gear.

Ditto above.

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