Sunday, September 25, 2011

Wow! Do We Text A Lot!

number of texts per day by age group image from Bobby Owsinski's Music 3.0 blogThe Pew Research Center’s Internet & American Life Project recently did a study on texting and the results are shocking, at least to me.

Here are some very interesting texting stats:

  • 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. 
  • 31% said they preferred texts to talking on the phone, while 53% said they preferred a voice call to a text message. Another 14% said the contact method they prefer depends on the situation.
  • 55% of those who exchange more than 50 messages a day say they would rather get a text than a voice call.
  • Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day—that works out to more than 3,200 texts per month!
  • The typical or median cell owner in this age group sends or receives 50 messages per day (or 1500 messages per month).
  • Text messaging users send or receive an average of 41.5 messages on a typical day, with the median user sending or receiving 10 texts daily – both figures are largely unchanged from what we reported in 2010. 
  • Cell owners make or receive an average of 12 calls on their cells per day, which is unchanged from 2010.
There's a whole generation that doesn't text a lot, but the younger the person, the more they text. Clearly this method of communication is not going away, even if it is a windfall for the phone companies.
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