Wednesday, September 21, 2011

8 Tips For YouTube Marketing

YouTube discovery graphic from Bobby Owsinski's Music 3.0 blog
Here's an interesting post from Hypebot a while back regarding YouTube marketing. I've posted a lot about YouTube optimization, but there are a few tips here (3 and 7) that I hadn't touched on before. You can read the entire article here.

1. Post Compelling Videos on a Regular Basis. Give folks something worth looking at and a reason to return.

2. Optimize Titles and Descriptions for Findability. Important for searchers on both YouTube and search engines.

3. Create Custom Thumbnails for Your Videos. This is your first look but try to entice without misleading.

4. Use All Analytics/Metrics, Not Just Views. It doesn't matter how many views you have if they're only a few seconds long.

5. Interact With & Include Your Fans. Engage your fans in the comments and create ways to include them in your videos.

6. Collaborate With Other Artists. Working with others can extend your fanbase while leading to new ideas.

7. Create Playlists for Different Sets of Videos. Some folks will want to see behind-the-scenes, others just want finished product.

8. Brand and Optimize Your YouTube Channel. It's not just about individual songs or videos but about creating a following for your channel.
These tips were taken from the following sources, all of which have more to say as well as additional tips:
YouTube Music Marketing with David Choi
8 Ways to Maximize Your YouTube Marketing Results
YouTube Creator Playbook
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Anonymous said...

Great Article, by the way. do you have any other article about youtube? thanks

-Jonathan Kennedy

Bobby Owsinski said...

I've posted a number of articles about YouTube. Do a search on my blog in the search box on the left and they'll all pop up.


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