1) We're talking about a major label making this kind of investment.
2) Although for a new artist this was somewhat common even 10 years ago, an expenditure like this is more the exception than the rule.
3) If I were artist X or artist Y, I'd probably say, give me a small fund and a higher royalty rate, and let me pay for as much as I can myself, including promotion. There's a lot of money going to waste.
4) This is why the major labels are in the state they're in today.
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