Monday, August 1, 2011

Google+ Circles For Artists

I spotted this great article from Scott Horton on Music Think Tank recently about Google+. Of the many tips, the ones I like the best were about Circles, on the the most powerful features of the new service. Take a look. You can read the rest of the article here.

"Circles is where the magic of Google+ takes place. You can create as many Circles as you want, and add people by simply dragging their info into a Circle. Once your Circles are created, you can share content to select Circles as well as view content streams from specific circles. Artists should start by importing their mailing list addresses into Google+, posting their info on their existing marketing channels (facebook, twitter), and inviting those not yet using the service to join. 
Now that you have your contacts, it is time to organize your Circles. It should be noted that your Circles are private, so others cannot view or be offended by your organizational decisions. Some possible Circles include:
  1. Industry Representatives: You probably only want to share updates concerning your latest releases, videos, and press content with industry folk who may be following you as they are less concerned about the burrito you just consumed.
  2. Fans: This is where you can share the content your fan base enjoys reading. Let them know about your whereabouts, experiences, touring or recording progress, post photos and music etc…
  3. Breakdown the Fan Circle into smaller circles to have more defined targeting. For example, create Circles for different areas of the country and international fans to ensure you aren’t over promoting shows to fans thousands of miles away. If your fan base includes young teens, young adults, and older adults, consider categorizing these contacts as well. Each group prefers to be spoken to in different tone and filled in on different activities. Sometimes even male and female Circles make sense.
  4. Other artists: Much like yourself, other artists are learning from experiences, trying out new marketing ideas, using new services etc…Follow what others are doing and share what you know with others in your position. 
  5. Following: Much like Twitter, you can follow others without being Circled back. This is good for keeping up with informative figures who may not call for reciprocal sharing. 
Knowing which content your various Circles enjoy receiving will help ensure that only the most suitable posts make it to their stream."

You can read the entire article here.
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