Wednesday, August 10, 2011

10 Steps To Branding Your Band

Music Marketing image from Bobby Owsinski's Music 3.0 blog
I spotted this list on Unified Packaging's website regarding some steps to branding your band. The company specializes in CD and merch packaging, but they also have some pretty good artist tips as well. I took their list and redid it a bit to come up with the following branding steps.

1. Have A Remarkable Logo. This is the first requirement if you’re planning to promote your band. You need this for your website, social sites, merchandise, for your stage during gigs…everything! You may start promoting yourself without it but it’s a big plus if you already have a logo. It separates you from the newbies and people will have an impression that you are a big fish.

2. Make Sure Your Website Reflects Your Music And Personality. Your website layout should reflect your music and your personality as a band. Try to be unique and remarkable with the fonts, copy, icons, and the overall look. Try to challenge the stereotypes of your genre without leaving it.

3. Make A Fashion Statement. KISS, Lady Gaga, Michael Jackson - These guys are aware that they should use their bodies to promote their music. You cannot just wear whatever you want if you want to be known for your fashion but you do not have to be over the top like Lady Gaga either. A simple accessory like a big hat can make a big difference.

4. Have Some Cool Band Photos. All bands that aspire to become big need conceptual band photos for posters, merch, website, social networks, press kits, and a lot more. This is as important as the logo- you need this in order to start any kind of promotion. Let’s try the most basic- Facebook. Have you ever seen a facebook page without any band photos?

5. Have Some Creative CD Packaging. If you’re planning to release an album soon, then you better start thinking about the CD packaging. Your CD will likely be displayed in record stores, in your website, in online stores so your packaging better be impressive.

6. Have A Vinyl Release. If you want to go one step higher and if you think you have fans who are willing to spend, then release a limited edition vinyl. This will make your band look more handsome.

7. Have Some Fun Giveaways. Give your fans cool stuff that don't cost a lot during your gigs. Some bands give their fans cards and giveaways during the holidays. Here are some unique band giveaways to inspire you.

8. Have A Blog. The best way to captivate your audience, aside from your music, is thru stories. Tell them stuff about your day and your opinions about the latest issues. Show your human side and not just the “music machine” side. It will make them like you more.

9. Your Music Videos Should Reflect Your Band's Personality. Your music video should have personality if you want to create a brand. Try to aim for viral success by getting extra creative. Do not just make music videos that are forgettable. There are millions of ways to make your video unique so explore.

10. Have Some Graphic Tees and Merch. If your logo is not yet that popular, go for really cool-looking graphic shirts then just put your name and a small logo somewhere. Make sure your designs match your personality and make sure they’re the kinds that your fans would love to have. Same goes with your merch and stickers.

I think I could have come up with another 10 steps that have to do with social media and marketing, since these steps are pretty much dedicated to what Unified Packaging does, but this is a pretty good starting point and we'll leave that for another blog.
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1 comment:

muso box said...

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