A Startling Comparison Of Online Versus Broadcast Radio

Here's a couple of eye-opening charts that were presented at the NARM (National Association of Record Merchants) convention in Los Angeles last week by the research company Nielsen. The data is from a period of January to May 1st of this year. What you see is that online radio has more variety but traditional broadcast radio has way more reach.

These charts make it seem as if Internet radio doesn't stand a chance against broadcast radio, and this may be true in advertising only. Don't forget that it doesn't cover "personal radio" subscription services like Rhapsody, Rdio, MOG, etc. So if you're an artist, there's no question that you have a much better chance of being discovered online.

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