Tuesday, December 14, 2010

The People That Use Twitter

Twitter is a phenomena the media likes to tell us is the latest trend, but in reality it's still bubbling under the mainstream. Want proof? Check out this chart regarding Twitter's demographic use.

Some of the groups who are notable for their relatively high levels of Twitter use include:
  • Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
  • African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
  • Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.

There's been some discussions in recent weeks whether Twitter has peaked. I don't believe so, and still believe that it's a viable promotional and communications tool with some room for growth. I'm a big fan of Twitter and have personally seen this and my Big Picture production blog grow by over 100% since I've been using it as a promotional tool.  If you're not using it, what are you waiting for?
Follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

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