Thursday, September 2, 2010

Ping For Artists By Invitation Only

While yesterday's announcement of iTunes Ping seemed like a boon to artists and bands, now comes word that there's no way to create an artist profile on the network. When Apple was asked about the process, a spokesman responded that artist profiles are only available on an "invitation-only" basis. This is a giant bummer for most bands that could really make use of this new social network.

The same spokesman points out that any iTunes user, be it person or band, can create a profile, but that doesn't help the artist much if he can't push content to the fans.

That being said, Tunecore stated today that it's working with Apple to get all of their bands and artists signed up in the near future. Stay tuned.

Another disappointment is the fact that Ping only displays the albums that your friends have purchased and not the albums that they're currently listening to. This would not only help in music discovery but be a boon in data measurement for any band or artist. Let's hope that Apple implements this feature soon.

One of the cool things that Ping does do is provide a Facebook-like news feed that shows a recent activity stream from the people that you follow. Artists will be able to post updates to this news stream, which then will be directly sent to fans. This is very cool and a potentially big deal.

Clearly Ping is a work in progress and doesn't meet many of our initial expectations. That being said, it's only been online for two days, so expect the kinks and bugs to be worked out eventually.

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