The reason? For one thing, Katy's over-exposed as she's literally everywhere. She's in the news, she's on cover of magazines, she's on the radio; you name it, Katy's there. If you're not a huge fan, you're sick of her. But while that used to be a recipe for massive success in the days before Music 3.0 and was the way that major labels did business, today it's just a blip on the radar of a stratified audience.
Katy is a singles artist, which means she'll have no longevity after her flavor of the month passes out of favor, if her album sales are any indicator. It's true that she sold 259,000 digital downloads of her latest single "Teenage Dream," but that just doesn't bring in a lot of dough these days. It's albums that are the big moneymakers, and like Rihanna and Ke$ha, big singles sales and lots of exposure doesn't necessarily turn into the album sales that pay a label's bills.
It appears that the formula of the major labels is no longer the key to music success, even on the Katy level (although we knew that already). Maybe we are making some progress after all.
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