Tuesday, July 6, 2010

Prince Says "The Internet Is Over"

By now everyone has heard about the exclusive interview that Prince gave to the UK's Daily Mirror newspaper where he was quoted as saying, "The Internet Is Over," among other things that seemed pretty out-of-touch.

Haven't heard? Ok, some more quotes:
"The Internet is like MTV. Once it was hip and then suddenly it was outdated."

“The Internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it, and then they get angry when they can’t get it.”

"Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers and that can't be good for you."

Prince has shut down his official website, and he's never been on any social network, so it appears his online presence is nil. But are we being manipulated here?

Could it be that he knows very well what he's saying, and just saying it to get the maximum exposure for his new album, 20TEN? If so, wouldn't it be better that we were discussing how great his music is rather than a controversy?

Prince's new album will again be distributed as a CD inside the Daily Mirror, and he may even have a distribution deal Warner Brothers again, despite the major falling out they had some years ago. When the album comes out, let's see what the comments are then.

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Jeff Shattuck said...

Regardless of what Prince says about the 'net, he is a shrewd marketer. He may even believe the Internet is over, but I will wager that his ideas for making money are better than most other people's, all of which seem to be touting the "free" thing.

Marco said...

Well, it works, because I didn't know he had a new album coming out and now via you posting about his comments I do

Juha said...

Pure provocation. Saying "the internet is over" when we've barely scratched the surface is nothing more than that. The "public" internet has existed for about 20 years, and as rates of transfer speed increase so do the possibilities. I believe that some day we will stream all our non-live entertainment from the internet; music, TV shows and movies. It's easy for an established artist like Prince to ditch his website, since he already has a dedicated following from years of working in Music 2.5, but for newer artists the internet is not over, it's the most crucial marketing element they have.


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