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Tuesday, July 13, 2010

Fan Purchase Motivations


Here's an interesting chart that outlines the purchasing motivations of everyone that might buy music from a band or artist and how to take advantage of them.

The chart pretty much nails music purchasing in a very simplistic way and the suggestions on how to sell to each group are excellent.

Sorry, but I don't remember where the chart came from and I can't find the source after multiple searches (their SEO obviously isn't that great).

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1 comment:

Sean said...

I found the source using Google using the keywords 'reason they buy how to maximize music true fans'. It is here:
http://blog.reverbnation.com/2010/04/22/the-4-reasons-fans-buy-your-merch/

There's some commentary to accompany the graph there too.

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