Tuesday, July 13, 2010

Fan Purchase Motivations

Here's an interesting chart that outlines the purchasing motivations of everyone that might buy music from a band or artist and how to take advantage of them.

The chart pretty much nails music purchasing in a very simplistic way and the suggestions on how to sell to each group are excellent.

Sorry, but I don't remember where the chart came from and I can't find the source after multiple searches (their SEO obviously isn't that great).

Follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

1 comment:

Sean said...

I found the source using Google using the keywords 'reason they buy how to maximize music true fans'. It is here:

There's some commentary to accompany the graph there too.


Related Posts Plugin for WordPress, Blogger...