- The company found that 47 percent of the people polled still used traditional radio to discover new music. Wow, who would've thought. I guess they didn't get the message that radio is over. Or maybe they know something we don't.
- What's more, 45 percent reported that they discovered local music by radio, and only 31 percent discovered music by word-of-mouth. Is local music even played on the radio any more? I know that many stations have an hour a week that they allocate for local music, but that usually comes during the slowest possible airtime late on Sunday night.
- Believe it or not, 74 percent of its respondents by at least one CD a year. I guess the real question here is, "What are they buying and why?"
- 32 percent listened to music on their phones from 1 to 5 hours a week, and 26 percent listened more than 20 hours per week. Remember that this is a mobile-centric audience. 1 to 5 hours per week makes sense, but 20 hours? I guess that also ellicits the question, "Exactly what are they listening to?"
- 49 percent consume most of their entertainment on the Internet. This falls in line with other polls and studies I've seen.
- 39 percent attended 1 or 2 live events a year. This one is surprising. I would have thought the number would be a lot higher. If this figure is real, the concert business is in greater trouble than anyone thought.
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