Monday, May 31, 2010

Don't Believe The Half-Life

Silicon Valley Insider recently posted some figures on video viewership that, if just looked at casually, may be very misleading.

The Insider's report actually comes from the video distributor TubeMogul, who states that a typical YouTube video gets 50% of it's total views in the first 6 days. After 20 days, it's already received 75% of the total views that it will ever see.

You may think that if your video doesn't received many plays in the first week, it'll never get any but that's just not true. This study obviously applies to the DIY "novelty" videos, and not one that are meant to extend your brand. Many videos gradually gain an audience and continue to build over time, especially after a mention on a blog or social network. Just about all of the videos on my own YouTube channel are good examples. They'll have a slow first week or month or even a number of months, then they gradually pick up steam.

If you maintain a good video SEO practice (like in yesterday's post) and your video is aimed at building your brand, you'll quickly prove this study wrong.
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2 comments:

Eric said...

Hi, I am the Marketing Director at HeySpread.
Thanks for this good article.
That is true, Tubemogul is one service.

But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution - http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

Lamat Kan said...

Agreed, the arch swings to the other side with a viral build via sharing and embedding.

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