The Insider's report actually comes from the video distributor TubeMogul, who states that a typical YouTube video gets 50% of it's total views in the first 6 days. After 20 days, it's already received 75% of the total views that it will ever see.
You may think that if your video doesn't received many plays in the first week, it'll never get any but that's just not true. This study obviously applies to the DIY "novelty" videos, and not one that are meant to extend your brand. Many videos gradually gain an audience and continue to build over time, especially after a mention on a blog or social network. Just about all of the videos on my own YouTube channel are good examples. They'll have a slow first week or month or even a number of months, then they gradually pick up steam.
If you maintain a good video SEO practice (like in yesterday's post) and your video is aimed at building your brand, you'll quickly prove this study wrong.
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