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Wednesday, March 24, 2010
The Secret To The Merch Table
Even if merch is really where the money is at, most musicians have a natural aversion to selling it (or selling anything for that matter). Yet one simple act that doesn't directly involve selling can help you make up to $500 a night from the merch table. Here's a great tip I found on a post by Daniel Kohn and his askkohnny blog.
In his post, Kohn talks about a band he saw where the lead singer would announce during their show, "After our show, we're going to be hanging out at the merch table, so come and say hi." He wasn't specifically selling anything, just announcing that the band would be available to chat later and where to find them.
At the end of the set came another announcement from the lead singer - "Thanks again for coming. We are xxxx. We'll be at the merch table so come and say hi," who immediately jumped off the stage and headed for the mech table where he was followed by fans.
At that point, nature took its course, and fans began to look at, then buy the merch as they were talking to the band (and buy and buy). It's a brilliant, low-key and low pressure way of getting people to look at your merchandise, which is always half the battle.
This one simple act can make a big difference in your merch sales, and that's the one place that you can be assured of making money these days, especially if you're just starting out. Remember, you don't have to physically sell anything yourself, just be there and talk to fans. Can you imagine what the sales would be like if Bono did that after a U2 concert?