Tuesday, March 30, 2010

The Importance Of Anchor Text

Many artists and bands (and even web designers who should know better) fail to realize the importance of Anchor Text. What is anchor text? It's the highlighted text that you use as a link to another site or page. The reason why it's important is that these words can determine your page ranking when someone does a search since they carry more weight with Google than the other text on the page.

Here's an example of bad use of anchor text (forgive the gratuitous plug):

"To read my Big Picture Blog, click here."

"Click here" doesn't mean anything in terms of search. Do you think anyone will ever search for "click here?" Well, someone might (actually 879 million searches), but where do you think you'll rank? Even if you luck out and somehow wind up on page 50, you're still so far back in the search results that it won't do you any good.

A better use of the anchor text would be:

"Click here to read my Big Picture Blog."

Big Picture Blog makes much better anchor text and will take advantage of the way Google weights copy text. You can use your band name, song title, or anything else that's relevant to get the best results, but a relevant keyword or keyword phrase is always the best. Just remember, anything is better than click here.

And I really would like for you to visit my other blog regarding music production called The Big Picture. And you can follow me on Twitter to get daily updates on posts to both blogs as well as other music items that hopefully you'll find interesting.

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