Heath Close posted a great video on his In The Box Production blog called "Monitoring Your Online Presence."
It has some great tips for finding out who's writing about you or your band on Facebook and Twitter. While you still can't beat the granularity of Google Analytics, Stat Counter, Youtube analytics or Tynt Tracer for your website and blog, Heath's techniques give you a pretty good idea of exactly what your penetration is in the most widely used of the social networks, albeit without the precision of the fore mentioned tools.
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