Wednesday, January 27, 2010

A&R - The Movie

Here's another post along the lines of "The A&R Guy" from the other day. Too bad that it's so close to reality.

Once upon a time, there were some great A&R people out there, but that was back in the days of Music 1.0 (before big business took over the major labels) and 1.5 (at the beginning of conglomerate rule of the music business). As the music business turned into really big money and Wall Street became interested, everything began to change. Then came MTV, which pushed the mainstream industry down a path that it finds itself today.

Lucky for us all, Music 3.0 can be the savior, since an artist can easily reach an audience without the help of a record label. Record labels do have their place and can supply an artist with the needed infrastructure when it's time to take things to the next level, but letting them have a piece of all your income streams (as the animation suggests) isn't necessary or even realistic on their part.

The mechanics are now in place to do most of the work yourself that a traditional record label used to do. The difference is, you can do it better.

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