Here's a great post from the Networlding blog called The 3 Pillars of Effective Social Networking. It's not referring to digital social networking however, but to real physical social contact - as in one-on-one personal interaction.
This blog violates a number of digital social marketing principles though, as all I know is the author's name is Melissa, since there's no background about her anywhere that I could find. It seems that she assumes that you know who she is already, which can be a big mistake.
Good post though, about the 3 R's (recognition, referrals and revenue) and the 3 C's of making a referral:
"People love recognition, referrals, and revenue.
This blog violates a number of digital social marketing principles though, as all I know is the author's name is Melissa, since there's no background about her anywhere that I could find. It seems that she assumes that you know who she is already, which can be a big mistake.
Good post though, about the 3 R's (recognition, referrals and revenue) and the 3 C's of making a referral:
"People love recognition, referrals, and revenue.
Make a referral, but hope you get back:
- Credit (for the referral, especially when other people use your contact for their benefit, they should give you public credit for the introduction)
- Contacts (that can help you and your business)
- Compensation (If and when appropriate)"
Great advice that applies online or good old-fashioned person to person.
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