Tuesday, December 8, 2009

3 Pillars of Effective Social Networking

Here's a great post from the Networlding blog called The 3 Pillars of Effective Social Networking. It's not referring to digital social networking however, but to real physical social contact - as in one-on-one personal interaction.

This blog violates a number of digital social marketing principles though, as all I know is the author's name is Melissa, since there's no background about her anywhere that I could find. It seems that she assumes that you know who she is already, which can be a big mistake.

Good post though, about the 3 R's (recognition, referrals and revenue) and the 3 C's of making a referral:

"People love recognition, referrals, and revenue.
Make a referral, but hope you get back:
  1. Credit (for the referral, especially when other people use your contact for their benefit, they should give you public credit for the introduction)
  2. Contacts (that can help you and your business)
  3. Compensation (If and when appropriate)"
Great advice that applies online or good old-fashioned person to person.

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