The band wrote a completely silent album they called Sleepify and asked their friends to stream it while they slept. The group only has a fanbase of 1,000 or so, but soon all those plays started to add up.
At a rate of $.007 per stream, each fan generated about $4 while they slept. Before long the band was owed about $20k, which they intend to use to fund their next tour.
Spotify eventually caught on and removed the album, citing a violation of the platform's terms of service agreement, but you have to hand it to the band for thinking outside the box. On the other hand, why couldn't they just ask their fans to stream their real albums all night?
Here's their video that explains what they did.
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