tag:blogger.com,1999:blog-3010292891685799733.post485444132324795643..comments2024-02-06T14:48:33.376-08:00Comments on Music 3.0 Music Industry Blog: Analyzing Apple’s U2 MistakeUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3010292891685799733.post-55370313078445023272014-09-27T10:32:41.827-07:002014-09-27T10:32:41.827-07:00About U2: I was a huge U2 fan around the time of T...About U2: I was a huge U2 fan around the time of The Joshua Tree, and through to Achtung Baby. After that the whole "anti-U2 ironic" thing that they with with Achtung Baby has just gone on to become a recurring gag for the past 20+ years. I watched the Apple/U2 announcement live (streaming) and found it to be an embarrassingly grotesque spectacle of big business and back-slapping. U2 is more of a business than a band now. I've listened to the album about 5 times and find it to be far less than the 5 stars that Rolling Stone gave it - Rolling Stone seems to be on board with some master plan here. <br />About Apple: I love Apple's products, but I think this was a big blunder for them. Instead of putting out a premium product that people are willing to pay a premium price for (pull), they reduced themselves to the level of handing out flyers on the street to a show you have zero interest in seeing (push). A few blocks further and you toss it in the trash, while walking over the multitude of flyers that others have just thrown on the ground. Scottnoreply@blogger.com